Introduction to Leading Open Source eCommerce Web Application Magento

Magento is an open-source ecommerce web application created by Varien which was later re-christened as Magento Inc. It was launched on March 31st 2008 and it is built on the components of Zend Framework. Magento is available under the Open Software License version 3.0. The Magento Enterprise Edition (paid edition) which is aimed at larger companies was launched on 15th April 2009; this version provides a service agreement with Varien.

Those involved in eCommerce need an affordable, flexible design option when putting up their online stores. Magento was designed to meet this need. This open-source eCommerce solution is offered for free download and allows users to design, set up, and run their own eCommerce stores with great flexibility. Magento supports installation of modules through a web-based interface accessible through the administration area of a Magento installation. Modules are hosted on the Magento eCommerce website as a PEAR server. Magento formerly worked with osCommerce. They originally planned to fork osCommerce but later decided to rewrite it as Magento. Magento officially started development in early 2007. Seven months later on August 31, 2007, the first public beta version was released. On May 30, 2010 Magento mobile was released, it allows store owners to create native mobile storefront apps.

Magento uses PHP as a web server scripting language and the MySQL Database. The data model is based on the Entity-attribute-value model that stores data objects in tree structures, thus allowing a change to a data structure without changing the definition of the database. Any community member can upload a module through the website and is made available once confirmed by a member of the Magento team. Modules are installed by entering a module key, available on the module page, into the web based interface.

Creating an effective About Me page for your eBook business on eBay

Just skip all the stuff and start listing your products, that’s probably the advice most eBay experts would give you, but not me. The most important aspect of your internet eBay business when selling eBooks is your overall account appearance. Think about how many more sales you get as a PowerSeller, or even just a regular member with fifty plus positive feedback. The amount that trust plays in customers making a purchase cannot be underestimated. Therefore it is important to build an eBay account that gives every potential customers as much of a chance to get to know you as possible. The about me page is a easy way to make this happen, and best of all, is free for your to use.

Since you are selling eBooks on eBay the about me page should be as appropriate towards your niche as possible. This means you don’t want to just talk about your favorite kind of food, or your pet dog, but about your expertise in selling electronic publications such as eBooks. The more eBooks you sell on eBay the more users that will potentially be able to view your about me page. This is the only page on your visible eBay profile that will allow for you to list a website link. This is crucial to help boost business for free. If you have a website, make sure to include it in the about me page. If you don’t yet have a website, you should at least build a small one to cultivate email address, and get customer feedback, once this is built, make sure the link gets put on your about me page on eBay.

The other thing that the about me page is good for is promoting customer loyalty. Make sure to further your brand by telling customers your vision, and promise for their eBook needs. Talk about how you want to sell them a eBook every week that will help them with various parts of their life. Give them an idea of what type of discounts frequent customers can achieve, and where to sign up for such discounts. The more details you give your customers on the about me page the better off you will be when it comes to long term eBook sales on eBay.

How To Choose The Best Colors For Your E-book Cover

Color can have a profound impact on your prospective buyers. The wrong colors can negatively impact your sales, while the right colors can trigger positive emotions motivating your visitors to buy from you.

Color can affect how we feel and influence what we think. In general, bright bold colors tend to stir us up, while the softer pastel colors calm and relax us. Responses to colors can vary by age, gender and cultural background.

Colors will affect how a potential buyer reacts to your ebook. Carefully select your color scheme for your ebook cover. Here are some guidelines to help you make good color choices. Bear in mind that these are guidelines, and that there are no hard and fast rules. Just use common sense.

SEO Friendly Web Design

Many people view SEO and web design as two entirely unrelated business website components. However, this couldn’t be farther from the truth. In fact, expert designer and optimizer Chris Vendilli, founder of Pittsburgh web design company ProFromGo, recently counseled a group of small business owners looking to expand their online business:

“SEO must be integrated into the web design process long before you ever begin to build the site. These are not mutually exclusive website aspects and in fact one without the other is a very poor strategy for any business owner, ultimately resulting in an abysmal ROI.”

Vendilli would know – his company is one of the few professional Pittsburgh web design services that have integrated SEO into web development right from the start. According to Vendilli, there are a minimum of 6 critical aspects of web design that must incorporate SEO in order to be effective:

Utility of Clipping Path Service in E-commerce

In this age of globalization the online base marketing becomes rapidly popular day by day. Due to the enhancement in technology, competition has boosted in every field especially in the product advertising and selling firms that need to advertise frequently their products so as increase their sales. Running a business in this era is not a simple work to perform. Somebody has to contract with a lot of things such as finding out ways to handle competition from peer companies.

Clipping Path:

By using Photoshop pen tool ensures preeminent quality and natural curves. Objects in images are clipped a digit of pixels surrounded by the images so with the intention of thumbs down shape will be screening with zooms, both on screen and on print. Skilled draws all clipping paths manually using single Photoshop pen tool to ensure generally exceptional quality. Once a path is drawn to an image, the expert applies clipping path on it so with the intention of as it is placed in the layouts like inside Design, Quark X Press, Photoshop, or Illustrator, it will trade show single the segment which was contains in the path. Thus, everything outside the path is dead, and loan can point out whatever background color loan wishes to use.

Self-publish Your Book And The Profits Are Infinite

For many writers, becoming a published author can be a confusing and overwhelming decision, especially when it comes to the question of whether to self-publish or not. And with todays technology, its never been easier to self-publish a book.

But self-publishing is the same as any other business, in that the harder you work at it, the more profitable it can be. So to earn a living as an author, you need to be able to write books quickly and make your time as productive as possible.

But first you need to decide whether to publish your books the traditional way through a publishing company or to publish your book yourself.

An Introduction To The Responsive Web Design Platform

A decade ago, people surfed web only through their personal computer. Thus all the websites were created in the resolution and size that would fit the computer screen. Now Smartphones, Tablets, iPad and Palmtop have crowded the market and people are using different types of devices with different resolutions. Should this change create any effect on the web design procedures? The answer is a clear -yes’.

Why do websites lose mobile traffic? When a customer views a site through his mobile, either the font will be very small that he has to zoom in or the screen will be very big that it cuts off few texts and images. When a webpage is awkward to view, people tend to sign out from the page. A survey stated that 16% of the users never came back to the sites that were awkward to look and 6% of them move to a competitor’s site. In spite of providing a best website with a specialized team of web designer, sites seem to lose traffic.

What is the solution for the loss in mobile traffic? Before the evolution of responsive web design platform, people hire web designer to create multiple versions of the same site for multiple screen size. But this process makes updating, SEO and managing costly, time consuming and complex. The recent turn on responsive web design platform eliminates all the disadvantages of the previous solutions.

How to write an eBook

Work for SUCCESS or work for FAILURE, the choice is yours!

I know it sounds silly to suggest that anyone would work towards failure, but if you are not working towards success then what exactly are you working towards?.

Spare a thought, if you will, for the old adage, ‘if you fail to plan, you plan to fail’.